Getting Your Trademark Application Ready: A Simple Checklist

Filing a trademark application can be one of the smartest legal steps you take for your business. But before you submit anything to the USPTO, it’s important to make sure your application is complete and strategic.

Here’s a simple checklist to help you get your trademark application ready—whether you’re filing yourself or working with an attorney.

1. Confirm That Your Trademark Is Distinctive

The USPTO looks for names, logos, and slogans that clearly identify your brand—and not just describe what you sell. Generic or highly descriptive terms are hard to register and enforce.

Ask yourself: Is it unique? Memorable? Not just a description of your product or service?

2. Conduct a Thorough Trademark Search

A proper trademark search helps you spot possible conflicts before filing. This should include the USPTO database, domain names, business listings, and social media handles.

A professional clearance search is strongly recommended if you're serious about protecting your brand nationwide.

3. Choose the Right Filing Basis

You’ll need to indicate whether you’re already using the trademark in commerce or if you intend to use it soon. This choice impacts your timeline and what documentation you need.

4. Identify the Correct Goods and Services

Be specific and accurate when describing what your trademark covers. The USPTO uses International Classes to organize products and services, and choosing the right ones is key.

Overly broad or vague descriptions can slow down your application—or lead to rejection.

5. Gather the Required Specimen (If Using in Commerce)

A specimen is a real-world example of how your trademark is being used on goods, packaging, or marketing materials. For service-based businesses, it might be a screenshot of your website or promotional flyer.

6. Double-Check Your Contact and Ownership Details

Make sure your name, address, and entity type are correct—and consistent with other business registrations. Mistakes here can cause delays or complications.

7. Review Filing Fees

Filing fees depend on the type of application and number of classes. Most filings range from $250 to $350 per class. Make sure your budget accounts for these costs—and possible future maintenance fees.

Final Review Before You File

Before clicking submit, review your entire application for:

• Typos or inconsistencies
• Accurate legal name and ownership details
• Appropriate class selection and description
• Valid specimen (if required)

Once filed, your application becomes public record. Make sure it reflects your brand professionally and accurately.

Need Help Getting It Right?

A trademark attorney can help you avoid common mistakes, respond to USPTO objections, and strengthen your protection. If your brand matters, filing it right the first time makes a difference.

Make your mark—Tampa’s trademark attorney protects it.