How to Let Others Use Your Trademark (Licensing Made Easy)

Your trademark is more than just legal protection—it’s a business asset. And just like any valuable asset, it can be licensed. Trademark licensing allows others to use your name, logo, or slogan while you retain ownership and control.

Whether you're expanding through franchises, partnerships, or product collaborations, here's how to license your trademark the right way.

What Is Trademark Licensing?

Trademark licensing is a legal agreement that lets someone else use your registered (or common law) trademark under specific terms. You, the trademark owner (licensor), grant limited rights to another party (licensee) without giving up ownership.

Why License Your Trademark?

Licensing can be a strategic way to grow your brand. Common benefits include:

• Expanding into new markets or regions
• Launching new product lines or services
• Franchise or co-branding opportunities
• Generating passive income through royalties

Done right, licensing strengthens your brand. Done poorly, it can dilute your mark—or even risk losing it.

What to Include in a Trademark License Agreement

A solid license agreement should clearly spell out the rights and responsibilities of both parties. Key terms to include:

• Scope of use: What the licensee can and cannot do with your trademark
• Territory: Where the license applies (specific countries, states, or regions)
• Duration: How long the license lasts and renewal terms
• Quality control: Your right to review how the mark is used to maintain brand standards
• Fees and royalties: Whether it's a flat fee, percentage of sales, or other payment terms
• Termination clauses: When and how either party can end the agreement

Quality control is especially important. The USPTO requires licensors to actively monitor use—otherwise, you risk weakening or even abandoning your trademark rights.

Exclusive vs. Non-Exclusive Licenses

You can license your trademark to one party exclusively, or to multiple licensees non-exclusively. Be clear in your agreement which applies:

• Exclusive: One licensee has the right to use the trademark in the agreed territory/industry
• Non-exclusive: You can license the same rights to others simultaneously

Do You Need to Record the License with the USPTO?

No, trademark licenses do not need to be recorded with the USPTO. However, if your license impacts ownership or assignments, those changes should be recorded.

Final Thoughts

Licensing your trademark can be a powerful growth tool—but only if done with careful planning, clear agreements, and legal oversight.

A trademark attorney can help you draft enforceable license terms, protect your ownership, and avoid costly missteps as your brand expands.

Make your mark—Tampa’s trademark attorney protects it.